Philips Launches New Brand Campaign “Innovation That Matters to You” in Malaysia


Philips Malaysia yesterday, announced the launch of Innovation that matters to you, the Malaysian leg of its Asia-Pacific campaign aimed at creating healthier homes and safer cities in the country.

Underlining Philips’ commitment to develop meaning innovations to help improve the health and well-being of communities across Malaysia, the campaign provides an avenue for Malaysians to contribute innovative and meaningful ideas through the campaign website, http://philips.to/innovationMY on how Malaysians can address these challenges.

Submitted ideas will be collected and sifted through by a panel of judges which includes Philips, Agensi Inovasi Malaysia (AIM) and University Putra Malaysia (UPM). The panel will shortlist six (6) selected ideas for public voting based on practicality and sustainability and the winning idea will be implemented by Philips Malaysia together with the public and stakeholders.

Philips launches new brand campaign “Innovation That Matters to You” in Malaysia

  • Invites all Malaysians to submit ideas at www.meaningfulinnovation.asia/malaysia that support truly meaningful innovation around Safer Cities and Healthy Homes
  • Winning idea will become real-world project aimed at improving the quality of life of Malaysians

KUALA LUMPUR (Malaysia) –Philips Malaysia today announced the launch of the Malaysian leg of its Asia-Pacific campaign to create healthy homes and safer cities with an idea donation drive called Innovation that matters to you. Underlining Philips’ commitment to develop meaning innovations to help improve the health and well-being of communities across Malaysia, the program will listen to the real needs of Malaysians through their ideas and by partnering with local stakeholders.

Under the program, all submitted ideaswill be collected and sifted through by a panel of judges which includes Philips, AgensiInovasi Malaysia (AIM) and University Putra Malaysia (UPM). The panelwillshortlistsix (6) selected ideas for public voting based on practicality and sustainabilityand the winning idea will be implemented by Philips Malaysia together with the public and stakeholders.

Officially launched by Philips Malaysia’s Chief Executive Officer, NaeemShahab Khan, in the presence of local partners; Mark Rozario, Chief Executive Officer, AIM and Associate Professor LAr Dr. Nordin Abdul Rahman Director of University Community Transformation Centre (UCTC UPM); the Malaysian leg of the drive follows its successful implementation in Thailand, Indonesia, Korea and Singapore. During the launch event, guests experienced Philips innovations from its healthcare, Lighting, and Consumer Lifestyle businesses that were displayed.

Speaking at the launch, Khan saidthat the campaign is timely and is much needed today to help address challenges that Malaysians faced towards the need for healthier homes and safer cities.

“Today, cities already account for 70% of global energy consumption. Automobiles, which is a necessity in most countries not only consume scarce fuel, but kill 1.2 million people every year and injure or disable as many as 50 million more. Additionally, with rapid urbanization, ramping up security measures also becomes a priority,” he said.

Prof.Dr.Nordinfurther added that with growing prosperity, Malaysia has now become one of the most overweightcountries in Southeast Asia, with one third of adults and children being affected. There is also an alarming rise in non-communicable and lifestyle diseases such as obesity, diabetes and hypertension among city dwellers.

“With such a significant rise in urban population, energy consumption, sedentary lifestyle and stress, there is a need to explore ways to improve infrastructure and services to create healthy homes and safer cities,” added Mark Rozario. “AIM always encourages open innovation where ideas are implemented to create wealth and positive social impact. Hence, Philips’ initiative is timely and has our full support” added Mark Rozario.

Khan added: “Philips believes that innovation is our core business and we are committed to developing meaningful solutions that makes people live healthier and happier. I am confident that the ‘Innovation That Matters To You’ program will identify meaningful innovations,through interactive engagements with the public and our partners, to help improve communities’ the quality of life across Malaysia.”

In the next six week leading up to 14 November, Malaysians can log in to www.meaningfulinnovation.asia/Malaysiato share their ideas on how to address issues under the two pre-selected sub-themes – Healthy Homes and Safer Cities.

The judging panel would shortlist ideas that best addresses health and well-being challenges impacting the Malaysian society. Of these ideas, three ideas from each sub-theme will be further shortlisted for public voting from 27 November to10 December 2013.

“The winning idea which garners the most number of votes will be brought to reality by Philips. We look forward toour partnerships with the public, government bodies and relevant stakeholders to positively impact Malaysians with this program,” Khan said.

Here are the steps to contribute your ideas:

1. Contribute your idea for healthier homes and safer cities.
2. Six Ideas will be shortlisted by ‘Innovation That Matters To You’ campaign approved experts.
3. Take the initiative to share out your favourite idea to garner support.
4. One winning idea, as voted by you, by Malaysian, will be implemented by Philips.

Your ideas should be:

  • Realistic – it must be practical to implement.
  • Sustainable  – it should demonstrate long term viability.
  • Benefit many, not a few – the more people it benefits the better your chance of having your idea implemented.

Prizes

Contribute an idea and stand a chance to win prizes worth a total of RM5,000. These are the awesome prizes up for grabs:

prizes-MY1

Grand Prize for Winning Idea:

5 Consolation Prizes for Shortlisted Entries:

Join they conversations on #meaningfulinnovation on Facebook, Twitter @PhilipsMY, and Instagram and for more information about this and to join visit http://philips.to/innovationMY.

For further information, please contact:

Christina Celestine
Regional Corporate Communications
Email: Christina.Celestine@philips.com

Leo Selvaraj/Denise Ng
FleishmanHillard Malaysia
Tel: +603-2094 0760
Email: kl.philips.plus@fleishman.com


1 Comment
  1. N Azlin Sha 6 years ago

    Siti Mariam Saharom – watchout this space 🙂

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