Darlie “WHITEN YOUR WORLD” Contest

Lets join Darlie “WHITEN YOUR WORLD” Contest and you will a chance to win prizes such as a Macbook Pro, iPad mini and Casio Baby G watch!

Just capture and Collect photos of dazzling white items then upload your collection via Facebook, Istigram or Twitter.  Remember! To be eligible to win any prizes, your collection must include at least one photo with any Darlie All Shiny White toothpastes.

There are Two (2) methods are available for Contestants to participate in this Contest, let see below:

Method 2 Instruction: Contestants will then need to link their Twitter/Instagram account to the Whiten Your World contest app. Upon successful linking, contestants may then proceed to submit entries via the “#whitenyourworld“.

The bigger your collection, the better your chances of winning!

Example photo – source  main page contest Gallery.
BKwTWG9CMAE_fg6 545_20130522141325 428_20130522140836
428_20130522140227 545_20130522141409



Terms and Conditions:

Organizer & Eligibility
1. The “WHITEN YOUR WORLD” Contest (hereinafter referred to as “Contest”) is organized by Hawley & Hazel Marketing (Malaysia) Sdn Bhd, Malaysia (“Organizer”) and is open for participation to all citizens of Malaysia with a valid MyKad as of 30 April 2013.

2. To enter the Contest via Facebook, Instagram and/or Twitter, the Contest participants (“Contestants”) must be a citizen of Malaysia and have attained the age of 18 years and above (or be in compliance with clause 2.1 here under) during the contest period. Contestants must be subscribers of prepaid and/or post-paid services of mobile phone operators providing mobile data services in Malaysia only.

  • 2.1 Contestants under the age of eighteen (18) must seek parental and/or guardian approval to participate, as well as valid consent to use the bill payer’s NRIC numbers and mobile phones to enter the Contest. Any form of proof of parental and/or guardian approval may be requested by the Organizer at its sole discretion for any reason whatsoever. For Contestants under the age of eighteen (18), the Organizer considers it the responsibility of parents and/or guardian to monitor the Contestants’ participation in this Contest.
  • 2.2 The Organizers shall hold the bill payers responsible for any action that arises from the use of their NRIC numbers or mobile phones for the Contest and shall not be responsible for any misuse of the bill payer’s NRIC number or mobile phones for the Contest by any Contestant.
  • 2.3 By allowing their mobile phones lines’ particulars to be used and/or NRIC numbers to be submitted for the Contest – bill payers acknowledge that they are bound by these Terms and Conditions. Any payments in connection with the Contest shall be made irrespective of whether such charges were authorized by the bill payer.
  • 2.4 For the purposes herein, the term “bill payer” shall mean the individual, company or entity specified in the registration or subscription form whose application and/or subscription for the relevant service (under clause 2.1) has been approved and accepted by the service provider.

3. The following individuals and/or groups are not allowed to participate in the Contest:

  • 3.1 Employees and immediate family members of the Organizer, their advertising agencies, affiliates, subsidiaries; and/or
  • 3.2 Employees and immediate family members of the agency or agencies providing advertising and/or promotional services on behalf of the Organizer (including the affiliates of these agencies) agencies and suppliers.

Contest Period

1. The Contest shall commence from 8 May 2013 “10:00:00” hours until 30 June 2013 “11:59:59” hours Malaysia Time (“Contest Period”). The Organizer may at its sole and absolute discretion amend the Contest Period at any time with or without any notices in advance. Any Contest entries received after the end of the Contest Period (due to any reason howsoever and/or whatsoever arising) shall be disqualified. Any participation in the amended Contest Period (if any) shall be governed by these terms and conditions (“Terms and Conditions”) which shall remain in full force and effect.

Contest Submission and Eligibility Criteria

1. To participate in this Contest, Contestants are to submit original pictures of white items via Facebook, Instagram and/or Twitter.

2. Contestants are allowed to submit as many original pictures as he/she wishes on the condition that AT LEAST ONE of their submissions must feature a Darlie All Shiny White toothpaste of any variant. Contestants that submit Prohibited Content will be disqualified. Generally, Prohibited Content includes Content or other material that the Organizer believes:

  • Is abusive, deceptive, pornographic, obscene, defamatory, slanderous, offensive, or otherwise inappropriate;
  • Comprises copyrighted material used without the express permission of the owner;
  • Violates or otherwise encroaches on the rights of others;
  • Advocates illegal activity;
  • Broadcasts or sends any form of advertising, mass communication or solicitation;
  • Harms anyone, including minors; or,
  • Provides a link to any of the above

3. The Organizer has the sole discretion to determine whether Content is Prohibited Content, and any Content submitted to the Service may be subject to examination from time to time. The Organizer may delete, move, and edit Content for any reason, at any time, without notice.

4. Contestants must ensure that their Contest submission details are accurate and complete. Any Contest submission that is not complete shall be disqualified.

5. Two (2) methods are available for Contestants to participate in this Contest, details as described below:

-Contestants will then need to link their Twitter/Instagram account to the Whiten Your World contest app.

-Upon successful linking, contestants may then proceed to submit entries via the “#whitenyourworld“.

6. Each contestant will only be allowed to win One (1) Prize throughout the duration of the Contest Period.


Prizes consist of the followings:

  • Grand Prize – Apple Mac Book Pro 13″ x 3 winners
  • Special Prize – Apple iPad Mini x 15 winners
  • Consolation Prize – Casio Baby G Watch x 20 winners

Judging Criteria

1. Each White Collection original picture submitted by Contestants will be considered 1 (ONE) entry. Winners will be determined by the total number of entries received during the Contest Period divided by the number of Prizes (38). FOR EXAMPLE, if there is a total of 10,000 entries:
10,000 ÷ 38 = 263.16
Hence, every 263rd entry will be shortlisted as a winner.

2. Each shortlisted winner will receive a call from the Organizer and have to answer a simple, Darlie-related question. Shortlisted winners who answer that question correctly shall be recognized as a valid winner.

3. In the event a shortlisted winner fails to answer that question, he/she will be removed from the shortlist, and the Organizer shall proceed to call up the next eligible Contestant (Contestant number 264, if based on sample calculation above).

4. Once all 38 valid winners have been identified, prizes will be assigned according to the number of entries submitted. FOR EXAMPLE, the top-3 identified valid winners with the most submissions will win the Grand Prize; the next 15 valid winners with the most submissions will win the Special Prize; and the remaining 20 valid winners will win the Consolation Prize.

5. In the event of a tie in terms of number of submissions, time of participation shall serve as the tie-breaker – the valid winner who joined the contest the earliest shall be ranked above the valid winner who joined later.

6. All of the Organizer’s decisions in connection with this Contest shall be final, conclusive and binding. All Contestants shall agree to abide by the Organizer’s decision with respect to all aspects in connection with this Contest. For the avoidance of doubt, Contestants agree not to challenge and/or object to any decisions made by the Organizer in connection with the Contest.

Notification to the Contest Winner(s)

1. Contest winners will be notified by a telephone call, and the contact number shall be the number used (1st phone number of entry) by the Contestant for the 1st Contest entry submission. However, the Organizer is under no duty or obligation to notify the Contest winners using any other mode of communication. The Organizer will not be held liable in the event the Contest winner(s) cannot be contacted for any reasons whatsoever. All prizes must be claimed by the winners within two (2) months from the notice date. Contest winners will lose their rights to make claims for the respective contest prizes after the 2 months period has ended and further communications will not be entertained. List of contest winners will also be published on the www.Facebook.com/DarlieMalaysia web page after the end of the respective Contest Period(s).

2. The Organizer reserves the full rights to disqualify any winner(s) and to forfeit the respective prize(s) should the Organizers find that the Contest winner(s) fail(s) to comply with the procedures for claiming a prize set forth by the Organizers.

3. The Organizer reserves the right to appoint an agent or a third party contractor to handle all processes related to prize claiming by the winners, which includes winner’s identification and details verification for the purpose of delivery of the prizes.

Rights of the Organizer

1.The Organizer shall be indemnified and not be held responsible by the Contest participants for the followings:

  • any problem, loss or damage of whatsoever nature suffered by any party (including without limitation the Contestants) directly or indirectly caused by any delay and/or failure in receiving and uploading a photo resulting from any network, communication or system error, interruption and/or failure experienced by the participating mobile phone operators and/or by the Organizer or otherwise. In the event of such error, interruption and/or failure, the Organizer shall not be responsible or liable for any failure by any Contestant to participate in the Contest at any time.
  • any problem, injury, damage or loss of whatsoever nature to any Contestant, or their authorized representatives resulting from their participation in the Contest or the collection of prizes by Contest winners.
  • any error (including error in notification of Contest winners), omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft, destruction, alteration of, or unauthorized access to entries, or entries lost or delayed whether or not arising during operation or transmission as a result of server functions, virus, bugs or other causes outside its control.
  • The Contest is provided on an “as is, where is” basis. The Organizer will not be responsible and will not be liable if any entry is lost, late or undelivered due to any reason whatsoever. Proof of delivery of entries is not proof that the entries were duly received.
  • These Terms and Conditions are governed by Malaysian law and any dispute arising out of or in connection with them shall be subject to the exclusive jurisdiction of the Malaysian Courts. The Organizer has the rights to amend and vary the Terms and Conditions at any point.
  • The Organizer, its partners and its sponsors shall not be held responsible for any late, lost, incomplete or misdirected entries, computer system, phone line, electronic equipment, computer hardware, software and program malfunctions or other errors, failures or delays in computer transmissions or network connections that are human or technical or otherwise in nature or for problems in downloading photo entries or for any other technical problems related to photo entries.
  • The Organizer and its representative(s) and service provider(s) shall not be responsible for any incorrect or inaccurate information entry caused by any manner whatsoever including without limitation any incorrect or inaccurate information entry caused by the Contestants or by any of the equipment or programs associated with or utilized in the Contest by the Organizer and its representative(s) or service provider(s) or by any error which may occur in the processing of the entries in the Contest.

2. The Organizer reserves the right at its sole discretion to disqualify any individual automatically for any contest submissions that is incomplete or late.

3. The Organizer reserves the right to change the Contest prizes without prior notice to any person at any time and the Contestants shall be bound by such changes.


1.  By agreeing to receive the Contest Prizes, the Contestants irrevocably and unconditionally grant and give the Organizer the right, at its sole and absolute discretion, to use the nicknames, names, photographs, voice or video recordings, entries and all information of the Contestants provided to the Organizer, for publicity, advertising, trade or promotion in any media or for any other purposes without having to make any payment whatsoever to the Contestants nor to give any notices in advance.

Adherence to Contest Terms & Conditions

1. In addition to these Terms and Conditions, instructions and methods of participating in the Contest, as set out on www.FaceBook.com/DarlieMalaysia or otherwise, shall also bind all Contestants and their participation in the Contest.

2. In the event of any conflict between these Terms and Conditions and any terms contained in any promotional material for this Contest, the terms contained on www.FaceBook.com/DarlieMalaysia shall prevail.

3. By participating in this Contest, the Contestant is taken to have read and agreed to the Terms and Conditions herein and shall adhere to all and/or any decisions made by the Organizer and agree that all decisions made by the Organizer is final and binding in all aspects.

Variation to the Terms & Conditions

The Organizer reserves the right to change, amend, delete or add to these Contest Terms and Conditions without prior notice to any person at any time and the Contestants shall be bound by such changes.


The Organizer further reserves the right to cancel, modify, suspend or delay the Contest at any time without prior notice to any person and shall not be liable in any manner whatsoever in respect of any cancellation, modification, suspension or delay of the Contest.

To join visit HERE


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