2 NOVEMBER 2012 – Calvin Klein fragrances launches its latest fragrance for men – ENCOUNTER Calvin Klein. The scent redefines modernity and embodies masculinity; a distinctive sensual woody fragrance, combining an addictive blend of freshness, warm cognac and sensual woods.
Calvin Klein fragrances goes tech-savvy with its latest ENCOUNTER launch on-ground event at Suria KLCC from 28th October to 2nd November 2012. Alongside appointed digital agency, Athena Digital Strategies, both worked together to create a whole new level of customer engagement and experience, an ENCOUNTER not-to-be-missed, integrating multiple digital platforms.
The on-ground event was further amplified, drawing hundreds to the location with its interactive photo booth where customers are able to take photos by using motion. Powered by the Kinect technology, customers may use their hand movements to select the background images and then proceed with the photo-taking session. Simply easy, fun and engaging.
What’s more? QR codes were displayed at top Calvin Klein fragrances counters in Klang Valley that lead customers to an interactive microsite that showcased the latest Calvin Klein ENCOUNTER TVC and further engaged them with the ‘Ultimate Encounter’ contest.
Participants stand a chance to win RM20,000 worth of Calvin Klein fragrances by creating their very own ENCOUNTER story by arranging a series of images in their preferred, most creative order. Free vial samples are also given away where users are able to select the location choice for easy redemption and to drive them to the on-ground event too. *Online contest ends on 30th November 2012.
This marks one of Calvin Klein fragrances biggest step towards the usage of multiple digital platforms to create an engaging and memorable experience for their customers. Definitely leaving one with an absolute ENCOUNTER Calvin Klein!
Official Contest Page: http://www.clique9.com/encountercalvinklein
*Note – The above links may contains media/image/video that is unsuitable for our Muslim visitors.