Kuala Lumpur – 29 September 2010Western Digital® (NYSE: WDC), the world’s leader in external storage solutions, today introduced a new dedicated multimedia drive that stores as much as two terabytes of consumers’ digital videos, photos and music for playback on big-screen home theater systems in up to Full-HD 1080p resolution. The WD Elements Play™ multimedia drive will run most of the file formats popular with consumers for their personal content, including H.264, MKV, .MOV and Real Media’s RMVB, common in the Asia-Pacific region.

The new WD Elements Play multimedia drive streamlines the sometimes arduous task of managing personal media collections by combining high-capacity storage with a high-definition media player. Users now can aggregate their personal media collection into one library and play them on the largest screen and highest fidelity sound system in their home – all from the same, simple device. The multimedia drive attaches directly to users’ televisions with composite video or HDMI connections for Full-HD 1080p resolution.

According to research firm Parks Associates, consumers are amassing increasing amounts of digital content.  The average content stored per household was nearly 100 gigabytes in 2009, including 350 video files, and is expected to grow more than eightfold by 2014. Consumers continue to seek easy-to-use solutions for enjoying that content in their living room and on the best screen in the house.

“Consumers manage their growing media collections in many different ways,” said Craig Davis, Director, Sales & Marketing, Branded Product Group, Western Digital Asia Pacific Region. “WD is providing an increasing range of devices that assist people with saving, protecting and enjoying their personal digital content. With over two terabytes of capacity and the ability to connect to HDTVs, WD Elements Play multimedia drive consolidates these functions in one device, making it easier than ever for consumers to experience their entertainment on their best equipment.”

Additional WD Elements Play features are:

  • Intuitive interface with DVD navigation;
  • Photo slideshow with music playback;
  • Video playback with audio channel selection and subtitle support;
  • Digital audio output via optical or HDMI;
  • Multiple-language support;
  • File transfer or deletion directly from the user interface;
  • Automatic play from local storage for digital signage;
  • 3-year limited warranty; and
  • Camera compatibility.

Price and Availability
The new WD Elements Play multimedia drive is available in 1 TB and 2 TB capacities and has a three-year limited warranty. The WD Elements Play multimedia drive are distributed by Eternal Asia Sdn Bhd. MSRP for the WD Elements Play multimedia drive 1TB is RM 599 and the WD Elements Play multimedia drive 2TB is RM 749.

About WD

WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.


Western Digital, WD and the WD logo are registered trademarks; WD Elements Play is a trademark of Western Digital Technologies, Inc. in the U.S. and other countries. Other marks may be mentioned herein that belong to other companies. All other brand and product names mentioned herein are the property of their respective companies. One gigabyte (GB) = 1 billion bytes


Western Digital product photos: http://www.westerndigital.com/en/company/branding/digitalphotos.asp#

Product Spec Sheets: http://www.westerndigital.com/en/products/Products.asp?DriveID=863


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