TITLE: [PURCHASE+PARTICIPATE] Universal Music DVD Bonanza Contest
Bonanza for fans
Universal Music is offering music lovers a chance to enjoy their favourite artistes’ DVDs at a low retail price
by S. Indra Sathiabalan
BACK for the second consecutive year is Universal Music’s DVD Bonanza. This campaign offers music lovers a chance to purchase their favourite artistes’ music DVDs at a much lower retail price – RM39.90 (single disc) and RM43.90 (double disc).
This year, Universal Music Malaysia is releasing more than 100 DVDs including Mariah Carey’s The Adventure of Mimi, Rihanna’s Good Girl Gone Bad Live, Boyzone’s Back Again…No Matter What Live 2008, Elton 60: Live At Madison Square Garden; Take That’s Beautiful World; Luciano Pavarotti’s The Duets; Elton John’s Red Piano; U2’s Live At Red Rocks; Andrea Bocelli’s Vivere Live in Tuscany; Abba’s Gold; Metallica’s The Videos 1989-2004 and many more.
Loan Cheong (pix below), general manager, Universal Music Malaysia said that original DVDs used to be priced between RM80 and above. Even though the prices have come down of late, they are nowhere near the prices offered during the DVD Bonanza promotion.
“One of the reasons we are selling the music DVDs at this price is to curb piracy. These original DVDs offer extra features and are of better picture and sound quality. Some of the titles were not released previously,” said Cheong. There are 103 titles available this year and since artistes range from Pavarotti to Amy Winehouse, the market is pretty wide.
Cheong admits that although physical album sales (CDs) have gone down, record companies are in fact making money from music downloads from legitimate Internet websites and also via download services provided by telecommunication companies.
The growth in sales of music-related DVDs is a welcome piece of news for record companies feeling the slump of CD sales. DVD content is less susceptible to illegal downloading as the files are much bigger.
“We have a DVD for every genre. From great oldies to current top of the chart, it’s in DVD Bonanza. It’s a format that has a huge growth potential,” said Cheong. “Last year, we shifted more than 30,000 DVDs during the promotional campaign period – and sales continue to show positive prospects for the long term.”
These music DVDs also give music fans an opportunity to watch their favourite artistes perform live in concerts.
The DVD Bonanza will also provide music lovers a great chance to buy these DVDs as gifts for their friends and families, especially during the festival periods.
In addition to Universal Music’s stable of artistes, the DVDs also include artistes from other labels, for whom Universal Music has obtained the rights. And as soon as the promotion is over, the DVDs will be sold at normal retail prices.
For this year’s campaign, each DVD comes with a loyalty card that entitles consumers to rebates and free DVDs, depending on the number of stamps collected.
Those who purchase RM50 and above worth of DVDs are eligible to participate in a contest which offers a 32-inch LCD and home theatre system as the main prize.
There is also a 37-inch LCD TV and home theatre system up for grabs in a Universal Music DVD Bonanza contest organised jointly with Speedy Video. To find out more, check out any Speedy Video outlets on the greater DVD Bonanza promotion.
The DVD Bonanza campaign ends Jan 31.
DEADLINE: 31 January 2009