Pfizer 10/10 Couple

TITLE: [PHOTO+STORY+ATTEND] Pfizer 10/10 Couple
PRIZE: Up to RM5,000 travelling package for the winning couple
DEADLINE: 30/September/2008 (nomination date)

Criteria for participation:
– Both husband and wife need to be at least 35 years old and above, have been married for at least 10 years and have children.
– Each couple can either nominate themselves or be nominated by their children, family or friends.
– Entries must contain a completed entry form with a photograph of the couple that best depicts the look of love.

20 semi-finalists will be selected based on the most creative photo and the answers submitted. The semi-finalists are then required to fill up two questionnaires.

Based on the replies in the questionnaires, 10 couples will be selected for the Finals. The finalists are required to undergo a health screening where the results will be sent directly to the organiser for judging purposes.

Pictures and videos of the 10 finalists will also be featured on this website. Members of the public will then be able to vote for their favourite couple and this contributes 30% of the total score.

Panel of judges include a urologist, psychologist, cardiologist and family relationship specialist who will judge on their respective areas of specialty, based on the couple’s sexual health, emotional health, cardiovascular health and quality of family relationship.

Rules & Regulations
1. Agreement: Before entering the Contest, each entrant must review the Contest Rules & Regulations. No purchase is necessary to enter the contest. The act of entering the Contest constitutes acceptance of Contest Rules & Regulations and the decisions of the Contest judges.

2. Sponsors: The Contest sponsor is Pfizer (Malaysia) Sdn Bhd (hereinafter referred to as ‘Sponsor’ and/or ‘Pfizer’).

3. The Contest is open to all citizens of Malaysia, except employees and immediate family members of Pfizer and/or any employees or members of its affiliated companies, their advertising or promotional agencies or affiliates.

4. How to Enter & Eligibility:
All contestants must be legally married.
Women who are currently pregnant are not allowed to participate.
Entries must contain a completed entry form, including a photograph of the couple.
Couples may nominate themselves or be nominated by their children, family or friends.
Nomination submissions commence on 7th September, 2008. The deadline to submit a nomination is midnight, 30 September, 2008.
The couples must be at least 35 years of age and above, with children and must have been married for at least 10 years.
Couples must agree to release their profile, pictures, and videos for use in the contest website, and/or any marketing/promotional materials. All entries must be submitted via or sent to: The Search For The Pfizer 10/10 Couple c/o Fleishman-Hillard Kuala Lumpur, Suite 17.02, Level 17, Centrepoint South, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur.

5. Semi-Finals
20 finalists will be selected from the entries based on the most creative photo submitted and the answer from the entry form.
These 20 finalists are then required to fill up two questionnaires.

6. Finals:
Based on the two questionnaires, 10 couples will be shortlisted for the Finals.
These 10 finalists are entitled to a health screening, of which the results will be sent directly to the organiser for judging purposes of this contest. Finalists are required to conduct the said health screening latest by October 10, 2008. The original copy of the blood test results will be returned to the finalist during the interview session with the judges.
Finalists are required to sign an Authorization and Release Form.
The finalists are required to attend three (3) weekend of activities in the month of October :
i. 1st weekend : To complete the 10/10 Challenges
ii. 2nd weekend : Interview session with the judges
iii. 3rd weekend : Recording session at TV3
Finalists will also be required to submit a video of themselves to be posted on the website. Profiles, pictures and videos of the finalists will be published on on 16 October, 2008.

7. Judging:
At the finals, a panel of judges selected by the Sponsors will judge the finalists based on the following judging criteria : Entry form photo and Q&A (20%), Emotional Health Screening (10%), Comprehensive Health Screening (10%), Q&A on Family Health matters (10%), Activity to assess teamwork and togetherness (10%) and Sexual Health (10%).
Judging will account for 70 percent of each couple’s final score.

8. Voting portion of the contest: Voting from the public on their favourite couple will commence on 16 October 2008* until midnight 16 November, 2008* (*Exact voting dates are subject to change). Visitors may vote one favourite couple only. Public voting will account for the remaining 30 percent of a couple’s final score.

9. Prizes:
The winning couple will win a dream holiday with a destination of their choice worth up to RM5,000. Travel arrangements must be made through the sponsor’s designated travel agent – Mayflower Travel Sdn. Bhd.
Each of the remaining nine finalists will receive RM500 in cash and RM500 in prizes (total of RM1,000) per couple.
For those who have nominated a couple which made it to the Finals, each nomination form is entitled to a shopping voucher worth RM100.
All prizes are non-transferable and non-exchangeable.
Each winner or its representative must claim the prize, which will be informed in due course. Failing which, the winner must collect the prize within 1 month of the date of the prize presentation.

10. Authorization and Release: Selected finalists must agree to his/her name, photo and/or video and/or profiles as supplied being used without compensation for publicity purposes and to sign an Authorization and Release Form thereof.

11. Sponsor, organiser and/or any other affiliated party will not be responsible for any injuries sustained by the contestant and/or finalist during the course of their participation in the 10/10 Challenges.

12. Sponsor will not be responsible for any costs of traveling, accommodation and any other expenses incurred for participating and / or attending the finals and the collection of prizes.

13. The Judges’ selection and decision is final and no correspondence and/or appeal will be entertained thereon.


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