Loreal – e-Strat 2008 Contest


All Expenses paid trip to Paris
48 International Finalist Students!
The 2 top teams (one undergraduate and one MBA) from each of the 8 geographical zones will be invited to spend 3 days, all expenses paid in Paris, to participate in the International Finals.

1st Prize
10 000 €!
The 2 worldwide winning teams (one undergraduate and one MBA) will win a trip worth 10 000 € to the destination of their choice.

2nd & 3rd Prize
Expect something technical and up-to-the-minute!

The 12 students who will reach the 2nd an the 3rd prize will receive a prize up to their expectations.

SPI Prize
An extra prize will be awarded to the two teams (one undergraduate and one MBA) with the highest SPIs amongst the 16 International Finalists.

DEADLINE: 27 November 2007
WEBSITE/URL: http://www.e-strat.loreal.com/_int/_en/index.aspx

L’Oréal e-Strat Challenge is one of the world’s biggest online business simulation. This international competition is open to undergraduate and MBA students in their final two years of university or business school.

In its first seven editions, the L’Oréal e-Strat Challenge has brought together over 177 000 students from 2200 schools representing 128 countries.

You and your team, consisting of three people, will manage a portfolio of beauty brands and compete for worldwide leadership against 4 other virtual companies during six rounds throughout a period of approximately two months.

You will take the role of the General Manager. At the head of a cosmetics firm, you will face new market situations and challenges during each of the six rounds. You will translate your strategy into critical decisions about all aspects of the company: pricing, production volume and capacity, research and development, marketing, advertising, brand positioning and diversity & equity… In each round, you will have more than 30 charts and graphs to analyze. You will be asked to make over 150 decisions!

Each round corresponds to a six month real time period. The four other virtual companies, run automatically by the simulation, will not only challenge you with innovative decisions but will also respond to your moves!

Every registered team will have the opportunity to participate in the first round, and then, according to their Share Price Index, 1700 of these teams will be selected to continue the adventure (rounds 2 – 5). All the teams participating in the L’Oréal e-Strat Challenge will manage PRIMA, but in a parallel simulated world, separate from yours.

Your objective is to achieve the highest SHARE PRICE INDEX (SPI) at the end of the simulation.

To learn more about SPI, click here.

You will be able to follow week to week evolution of the international, regional and national rankings.

e-Strat makes everything possible, around the world and in real time, through a highly realistic and custom-created simulation run on internet.


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