DEADLINE: 30 November 2007
You could be one of 50 lucky people over the next three months to do so with Bank Islam Malaysia Bhd’s “Spot the Sticker” contest which began yesterday.
All you need to do is walk into any of the 90 Bank Islam branches nationwide, get a car sticker carrying the bank’s new logo, put it on your car windscreen and wait to be spotted.
The contest, launched at Balai Berita yesterday, is a means of introducing the bank’s new logo.
The New Straits Times Press (M) Bhd is the media partner for the contest. Fifteen winners will be announced for September and October, while November will see 20 winners.
All results will be announced in the NSTP’s stable of newspapers and the bank’s website and branches. The new Bank Islam logo is part of the bank’s rebranding exercise, the first in its 24-year history.
The arms of the letter K stretching out in the new logo represents the word khalifah which means leadership and knowledge. It also represents the act of hugging, which symbolises the bank’s efforts to protect the principles of Islam.
The bank hopes the new logo will change the perception of its customers, especially non-Muslims.
“We want to increase our non-Muslim customer base as this is a bank for everybody,” said its managing director Datuk Zukri Samat. At present, less than 10 per cent of Bank Islam customers are non-Muslims.
Present yesterday were its corporate affairs and business development general manager Datuk Wan Ismail Wan Jusoh and NSTP group editor-in-chief Datuk Hishamuddin Aun.