PRIZE:
1 x Sony Digital SLR α 350
The winning entry for the DSLR Option will be chosen based on the most outstanding comments submitted for an ideal digital imaging product.

1 x Sony Cyber-shot T300
The winning entry for the Cyber-shot Digital and Still Camera Option will be chosen based on the most outstanding comments submitted for an ideal digital imaging product.

1 x Sony HDD Handycam HDR-SR12
The winning entry for the Handycam Camcorder Option will be chosen based on the most outstanding comments submitted for an ideal digital imaging product.

DEADLINE: 30 April 2008, 5pm (GMT +08:00)
WEBSITE/URL: http://creatordna.sony-asia.com

DESCRIPTION:
The contest is open only to residents and permanent residents [who are 18 years or older as of (1 March, 2008)] of Australia, Brunei, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Africa, Thailand, and Vietnam.

Express your creativity by designing the DNA of your ideal digital imaging product. You stand a chance to win one of the 3 attractive digital imaging products.

Step 1
Select 5 of your preferred features and technologies by dragging them into the Creator’s Console.

Step 2
Tell us (in 100 words or less) about the DNA you have just created for your digital imaging product and what makes it special. Let your imagination take flight and share other exciting features you would like to see.

Results of all winners will be announced on http://www.sony-asia.com/di/creatordna on 7 May, 2008. The winners will also be notified separately by email or telephone and will be required to acknowledge by return email latest by 21 May, 2008.